Fast, SEO-focused blog for Swipe Pages

The Funnel Builder's Content Gap

Swipe Pages excels at creating high-converting landing pages and sales funnels. For direct response marketers, it's a powerful tool—drag-and-drop design, A/B testing, fast page loads. But when you need to add content marketing to your strategy, you hit a wall: Swipe Pages doesn't include blogging functionality.

Why Funnels Need Content

Direct response marketing and content marketing aren't mutually exclusive—they complement each other:

• Organic traffic acquisition. Paid ads are effective but expensive. A blog gives you a sustainable organic traffic source that doesn't require constant ad spend.
• Audience warming. Cold traffic from paid ads converts at lower rates. Blog content can warm prospects before they enter your funnel.
• Keyword targeting. Your landing pages target buying keywords. A blog lets you capture informational queries and guide readers toward your funnel.
• Remarketing lists. Blog visitors can be added to remarketing audiences, allowing you to retarget them with ads later.
• Trust building. Educational content establishes credibility before you ask for the sale.

For funnel builders serious about long-term growth, content marketing multiplies the effectiveness of your paid campaigns.

The Usual Approach (and Its Problems)

Swipe Pages users typically try to solve the content problem in one of three ways:

Adding blog pages in Swipe Pages

You can create blog-style pages in Swipe Pages, but it's not designed for this:

• No content management. Each post is a separate page with no categories, tags, or archives.
• No RSS feeds. You can't syndicate content or allow email subscriptions.
• Manual SEO. You have to configure meta tags and structured data manually for each post.
• No search functionality. Readers can't search your content.

It works for a handful of standalone articles, but doesn't scale for serious content marketing.

Using WordPress on a subdomain

Running blog.yoursite.com with WordPress creates several issues:

• SEO fragmentation. Subdomains are treated as separate sites. Your blog's authority doesn't strengthen your main domain.
• Maintenance overhead. WordPress requires ongoing updates, security patches, and hosting management.
• Design inconsistency. Making WordPress match your Swipe Pages design requires custom theme development.
• Tracking complexity. Two domains mean separate analytics properties and fragmented user journeys.

Publishing on Medium

Medium seems easy, but it undermines your business goals:

• No domain authority benefit. Your content builds Medium's SEO, not yours.
• Competitor content. Medium shows related posts from other publishers alongside yours.
• No funnel integration. You can't seamlessly guide readers from blog content into your Swipe Pages funnels.
• Limited branding. Medium's design and navigation dominate the experience.

Integrating Content with Your Funnel Strategy

The key is connecting your blog to your existing funnels, not treating them as separate channels:

Content as Funnel Entry Points

Blog posts can serve as top-of-funnel entry points:

1. Reader discovers your post through organic search
2. Content delivers value and establishes your expertise
3. Strategic CTAs guide readers to your Swipe Pages opt-in
4. Email sequence nurtures them toward your offer
5. Sales page converts warmed traffic at higher rates

This creates a sustainable acquisition system that doesn't rely solely on paid ads.

Remarketing Integration

Blog visitors are valuable remarketing audiences:

• Add pixels to your blog for Facebook, Google, or other ad platforms
• Build custom audiences based on content consumption
• Retarget readers with relevant offers
• Lower acquisition costs by targeting warm traffic

A blog essentially becomes a free source of remarketing audiences.

SEO Compounding

Unlike ads (where traffic stops when you stop paying), blog content compounds:

• A post published today can drive traffic for years
• Rankings improve as your domain authority grows
• New content strengthens existing rankings
• Traffic becomes increasingly predictable over time

How Superblog Connects to Your Funnels

Superblog integrates seamlessly with Swipe Pages and other funnel builders:

Subdirectory Integration

Host your blog at yoursite.com/blog while your Swipe Pages funnels handle specific landing pages. The setup uses a simple DNS configuration with Cloudflare:

• Blog content at yoursite.com/blog
• Landing pages at yoursite.com/webinar, yoursite.com/free-guide, etc.
• Sales pages at yoursite.com/offer

All under one domain, all benefiting from shared authority.

Automatic SEO Foundation

Every blog post gets technical SEO optimized automatically:

• JSON-LD schemas for rich snippets
• XML sitemaps updated on publish
• Optimized meta tags and descriptions
• 90+ Lighthouse scores for ranking benefit
• Fast CDN delivery worldwide

This is the SEO infrastructure that makes content marketing actually work.

Funnel-Ready CTAs

Drive blog readers into your Swipe Pages funnels:

• Customizable CTA buttons linking to any page
• Email capture forms that integrate with your email platform
• Exit-intent options to capture leaving visitors
• No competing content shown to your readers

Your blog becomes a traffic source for your funnels, not a separate silo.

Tracking and Analytics

Understand the complete customer journey:

• Unified domain means simpler analytics
• Track blog → funnel → conversion paths
• Add Facebook/Google pixels easily
• Connect to your existing analytics setup

Performance That Supports Conversions

Slow blogs lose readers before they reach your CTAs:

• Sub-second load times keep readers engaged
• Mobile optimization for on-the-go traffic
• No performance impact on your Swipe Pages
• Global CDN serves content fast worldwide

Fast pages convert better. Period.