Choose a Blogging Platform
Compare the top blogging platforms side by side. Find the right platform for your business blog based on features, ease of use, and performance.
Feature Comparison
| Feature | Ghost | WordPress | Medium | Webflow | Superblog |
|---|---|---|---|---|---|
| Beautiful reading experience | |||||
| Zero maintenance | |||||
| Host on subdirectory | |||||
| Lead generation forms | |||||
| Auto pagespeed optimization | |||||
| Auto image optimization | |||||
| Auto SEO | |||||
| Multilingual SEO & auto-translation | |||||
| 90+ Lighthouse score | |||||
| Use on any tech stack | |||||
| Free migrations | |||||
| Built-in audience/distribution |
Platform Overview
Superblog
The business blog platform
Superblog is built specifically for business blogs. Auto SEO, auto pagespeed optimization, lead generation forms, and subdirectory hosting on any tech stack. Zero maintenance - just write and publish.
Best for: Startups, SaaS companies, and businesses that want organic traffic without technical overhead.
Learn moreWordPress
The flexible CMS
WordPress powers 40% of the web. Highly customizable with thousands of plugins and themes. Requires maintenance, security updates, and optimization work to perform well.
Best for: Those who need extreme customization and are comfortable with technical maintenance.
Learn moreGhost
The publisher platform
Ghost started as a beautiful WordPress alternative and evolved into a membership/monetization platform. Great for publishers who want to charge readers for content.
Best for: Publishers and creators who want to monetize content through memberships and paywalls.
Learn moreMedium
The writing community
Medium provides a built-in audience and beautiful reading experience. However, you don't own your audience, their branding shows everywhere, and competitors' posts may appear alongside yours.
Best for: Writers who want built-in distribution and don't need to own their audience.
Learn moreWebflow
The visual website builder
Webflow is a powerful visual website builder with CMS capabilities. Great for designers but requires manual SEO and performance optimization.
Best for: Designers who want full visual control and don't mind manual optimization.
Why Superblog Stands Out
Automatic Everything
Superblog automatically optimizes your blog for SEO and pagespeed. No plugins to install, no settings to configure, no maintenance to worry about. Just write content and Superblog handles the rest - JSON-LD schemas, XML sitemaps, image compression, CDN delivery, and Core Web Vitals optimization.
Works on Any Website
Unlike other platforms that require you to rebuild your site, Superblog works on any existing website. Whether you're using Next.js, Webflow, WordPress, Bubble, or any other technology, add Superblog on yoursite.com/blog with simple DNS configuration.
Built for Business
Superblog includes lead generation forms, strategically placed CTAs, and conversion-optimized design out of the box. Convert blog readers into leads and customers without cobbling together plugins or third-party tools.
When to Choose Each Platform
Choose Superblog if you're a startup or business that wants a high-performance blog without technical overhead. Superblog is ideal when you need SEO, speed, and lead generation to work automatically.
Choose WordPress if you need extreme customization, have technical resources to maintain it, and want access to thousands of plugins. Be prepared for ongoing maintenance and optimization work.
Choose Ghost if you're a publisher or creator who wants to monetize content through memberships and paid subscriptions. Ghost excels at the subscription business model.
Choose Medium if you want built-in distribution and don't need to own your audience. Medium is best for personal writing where discovery matters more than branding or lead generation.
Choose Webflow if you're a designer who wants full visual control over every aspect of your blog. Be prepared for manual SEO and performance optimization.
Frequently Asked Questions
Ready to start your business blog?
Get 90+ Lighthouse scores, auto SEO, and lead generation - all without the maintenance overhead.