The Ghost alternative
with $29 subdirectory hosting
On Ghost(Pro), subdirectory hosting is a $50/mo add-on locked to the $199/mo Business plan. That's $249/mo before you publish a word. Superblog includes it on every plan starting at $29/mo. 90+ Lighthouse scores. Zero maintenance.
No credit card required. Free migration assistance.
Trusted by 500+ companies
From YC startups to established enterprises
What is the Ghost blogging platform?
Ghost is an open-source blogging platform built for independent publishers. It pairs a clean editor with built-in newsletters, paid memberships, and subscriber management: the toolkit for writers who monetize an audience directly. You can self-host the software for free, or pay for Ghost(Pro), the managed version, at $18/mo (Starter), $29/mo (Publisher), or $199/mo (Business), billed annually.
For its target user, a publication earning from subscriptions, Ghost is a strong choice. The friction starts when a business runs it as a company blog: structured data coverage is minimal, there is no built-in multilingual SEO, and hosting the blog at yoursite.com/blog requires the $199/mo Business plan, a $50/mo subdirectory add-on, and a reverse proxy you run yourself.
That gap is what Superblog fills: a fully managed blogging platform built for business blogs, with subdirectory hosting, automatic schemas, IndexNow, and LLMs.txt included on every plan from $29/mo.
Ghost is great for publishers. Not for business blogs.
If you need membership paywalls, stick with Ghost. If you need SEO, speed, and lead generation, there's a better option.
Ghost targets publishers, not business blogs
Ghost is built for publishers monetizing through paid subscriptions. Membership paywalls and newsletter revenue are the focus. Business blogs need SEO, speed, and lead generation.
$249/mo for subdirectory hosting
SEO experts recommend hosting blogs on subdirectories (yoursite.com/blog) to build domain authority. Ghost(Pro) gates this behind the $199/mo Business plan plus a $50/mo add-on, and you still run your own reverse proxy. Superblog includes it at $29/mo.
Manual optimization required
Ghost requires theme selection, image handling, caching configuration, and SEO setup. Traffic spikes can slow your site. Superblog delivers 90+ Lighthouse scores automatically.
Superblog vs Ghost
Feature-by-feature comparison for business blogs
| Feature | SuperblogWinner | Ghost |
|---|---|---|
Built for business blogs | ||
Subdirectory hosting (all plans) | $249/mo | |
Zero maintenance | ||
90+ Lighthouse score guaranteed | ||
Auto pagespeed optimization | ||
Auto image optimization | ||
Auto SEO (schemas, sitemaps, meta) | ||
LLMs.txt for AI search visibility | ||
IndexNow instant indexing | ||
AI content helper | ||
Internal link suggestions | ||
Multilingual SEO & auto-translation | ||
Lead generation forms | ||
Beautiful reading experience | ||
Membership & monetization |
Proof from teams that moved to Superblog
See how teams replaced blog maintenance with a faster, managed publishing stack built for organic growth.
Read all case studies
You can focus on writing
instead of fixing
Superblog provides optimized UI, CMS, hosting, SEO, security, marketing tools, and performance out of the box.
The SEO features Ghost doesn't have
Built for businesses serious about organic growth
Automatic SEO Engine
JSON-LD schemas (Article, FAQ, Organization, Breadcrumb), XML sitemaps, IndexNow, and meta optimization generated automatically. Your content gets indexed faster.
Built-in Lead Generation
Email capture forms, newsletter signups, and Zapier webhooks. Turn blog readers into leads without extra tools or integrations.
Multilingual SEO
Auto-translation to 37 languages with proper hreflang tags and language-specific sitemaps. Ghost has no built-in multilingual support.
90+ Lighthouse Guaranteed
JAMStack architecture with 200+ CDN edge locations. Sub-second load times on every page. No optimization work required.
Subdirectory Hosting Included
Host on yoursite.com/blog on all plans starting at $29/mo. Ghost(Pro) requires the $199/mo Business plan plus a $50/mo add-on for the same setup.
Zero Maintenance
No servers, no updates, no security patches, no theme configuration. Your blog just works while you focus on content.
Ghost(Pro) vs Superblog Pricing
Subdirectory hosting: $249/mo on Ghost(Pro), $29/mo on Superblog
Ghost(Pro)
- Starter: $18/mo (1 staff user, subdomain only)
- Publisher: $29/mo (3 staff users, subdomain only)
- Business: $199/mo (15 staff users)
- Subdirectory hosting: +$50/mo (Business plan only, needs your own reverse proxy)
- No LLMs.txt, IndexNow, or multilingual SEO
Superblog
Better value- Basic: $29/mo (subdirectory hosting included)
- Pro: $49/mo (team features, priority support)
- Super: $99/mo (AI features, white label)
- Every plan (LLMs.txt, IndexNow, schemas, unlimited posts)
Built for business blogs
Performance metrics that matter
Teams using Superblog
Lighthouse score guaranteed
Uptime
First Contentful Paint
Loved by
growth teams
Growth teams choose Superblog for speed, SEO, and zero maintenance. Then they publish content that ranks.
Read Case Studies
Was looking for a tool which could optimize SEO from a technical standpoint, so we could focus our efforts on writing good content. Superblog is perfect for this.
Really impressed with how fast it was to get a blog running on my domain. Which meant more time for writing.
We've been using Superblog for about 6 months now. Getting a blog up and running has never been easier. I just can't go back to WordPress after this.
Just found Superblog looking for a quick SEO optimized, fast loading alternative to WordPress. Looks super awesome!
Just got Superblog up and running. Simple, yes. But so fast. Love that the editor is SEO focused.
If you want top of class optimization for SEO and performance, I would suggest Superblog.
Superblog has made it easy for us to launch and run a blog. It does most of the heavy lifting that can supercharge your blog.
A perfect and super easy platform for running your blogs. It has a very clean UI and is SEO friendly. Highly recommended.
Get subdirectory hosting without the $249/mo price tag
90+ Lighthouse scores, auto SEO, IndexNow, LLMs.txt, and lead generation. No maintenance required.
Common questions about switching from Ghost
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