Add a blog to Big Cartel with Superblog
and get discovered
Keep Big Cartel for your store. Connect Superblog as the managed blog platform on your own domain, so buyers can discover your products through SEO-focused posts at yourcustomdomain.com/blog.
Big Cartel handles the shop. Superblog handles the blog, CMS, hosting, speed, and SEO layer.
Trusted by 500+ companies
From YC startups to established enterprises
Big Cartel has no blog feature
Zero blogging functionality. Third-party solutions use SEO-killing JavaScript embeds.
No native blog at all
Big Cartel has zero blogging functionality. No blog feature, no announcements, no content publishing. You need a third-party platform.
Third-party apps use JavaScript embeds
Apps like DropInBlog use JavaScript client-side rendering. Your initial HTML is empty, so search engines must execute JavaScript to see content, limiting your organic reach.
Missing sales opportunities
Without a blog, potential buyers cannot discover your story, process, or new work through search. You are invisible to organic traffic.
Proof this blog setup works in the real world
Relevant Superblog customers have already used the same managed blog stack to grow traffic, move faster, and avoid maintenance work.
Read all case studies
Big Cartel stays your store. Superblog becomes your blog.
Big Cartel helps you sell. Superblog gives you the dedicated blogging platform to publish product stories, studio updates, and search-focused content on your own domain.
Behind the scenes
Show your workspace, tools, and the making-of process. Buyers love seeing how art is created.
Creative process
Document your journey from concept to finished piece. Each post builds connection with your audience.
Product stories
Share the inspiration and meaning behind each piece. Story-driven products sell better.
Announcements
New collections, market appearances, collaborations. Keep your community in the loop.
Every blog post is a chance for someone new to discover your work through search.
When someone searches for "handmade jewelry" or "custom pet portraits," will they find you?
The JavaScript rendering problem
Solutions like DropInBlog use JavaScript to inject content into your page. Here is why that hurts your SEO.
JavaScript embedding (CSR)
- Content lives on a different domain
- Search engines see an empty container
- Links do not pass authority to your store
- Mobile performance suffers
- Your domain does not get credit
Subdirectory hosting
- Content is part of your domain
- Fully crawled by search engines
- All links benefit your store
- Native performance
- Builds your domain authority
SEO experts recommend subdirectory hosting because it consolidates domain authority. Superblog handles this for Big Cartel sellers.
No blog vs DropInBlog vs Superblog
See how your blogging options compare for Big Cartel
| Feature | Big Cartel | DropInBlog | Superblog |
|---|---|---|---|
| Native blog feature | Not available | JavaScript embed (CSR) | Subdirectory (SEO-optimal) |
| Search engine crawling | N/A | JS-rendered, not in initial HTML | Fully crawled as your domain |
| JSON-LD schemas | N/A | Limited | Auto (Article, FAQ, Breadcrumb) |
| IndexNow | N/A | Not available | Built-in instant indexing |
| Custom domain support | Store only | Limited | Full subdirectory support |
| Performance | N/A | JavaScript loading overhead | 90+ Lighthouse guaranteed |
You can focus on writing
instead of fixing
Superblog provides optimized UI, CMS, hosting, SEO, security, marketing tools, and performance out of the box.
Everything creative sellers need
Built for artists, makers, and musicians who want to grow through content
True Subdirectory Hosting
Your blog lives at yourstore.bigcartel.com/blog or yourcustomdomain.com/blog. SEO experts recommend this setup for maximum organic reach.
Automatic SEO Engine
JSON-LD schemas, XML sitemaps, IndexNow for instant indexing. The SEO infrastructure that helps new buyers find your work.
90+ Lighthouse Guaranteed
Fast pages keep visitors engaged with your story. JAMStack architecture with global CDN delivers sub-second load times.
Built-in Email Capture
Collect emails from blog readers interested in your work. Zapier integration connects to Mailchimp, ConvertKit, or any email tool.
Rich Content Editor
Photo galleries, video embeds, scheduled publishing. Share your creative process with the formatting it deserves.
Affordable for Creators
Starting at $29/month with subdirectory hosting included. No per-transaction fees, no surprise charges.
For Big Cartel sellers
You want to share your story and get discovered. Here are your options:
No blog
Rely on social media and hope buyers find your store. Invisible to organic search traffic.
JavaScript embed solutions
Blog rendered via JavaScript. Search engines must execute JS to see content. Limited SEO benefit.
Superblog
Full blog at yourcustomdomain.com/blog. Fully crawled. Automatic SEO. 90+ Lighthouse scores.
Subdirectory
The SEO-recommended setup
From $29/mo
Includes subdirectory hosting
Free setup help
We help you get started
Trusted by creative teams
Artists and makers choosing performance over convenience
Teams launched on Superblog
Guaranteed Lighthouse score
Uptime guaranteed
Starting price with subdirectory
Loved by
growth teams
Growth teams choose Superblog for speed, SEO, and zero maintenance. Then they publish content that ranks.
Read Case Studies
Was looking for a tool which could optimize SEO from a technical standpoint, so we could focus our efforts on writing good content. Superblog is perfect for this.
Really impressed with how fast it was to get a blog running on my domain. Which meant more time for writing.
We've been using Superblog for about 6 months now. Getting a blog up and running has never been easier. I just can't go back to WordPress after this.
Just found Superblog looking for a quick SEO optimized, fast loading alternative to WordPress. Looks super awesome!
Just got Superblog up and running. Simple, yes. But so fast. Love that the editor is SEO focused.
If you want top of class optimization for SEO and performance, I would suggest Superblog.
Superblog has made it easy for us to launch and run a blog. It does most of the heavy lifting that can supercharge your blog.
A perfect and super easy platform for running your blogs. It has a very clean UI and is SEO friendly. Highly recommended.
Ready to connect Superblog to your Big Cartel store?
Keep your Big Cartel shop live. Add a managed blog platform that brings organic readers into your product pages.
Related guides for Big Cartel sellers
Use these guides to choose a blog setup that supports product discovery and search traffic.
Common questions about Big Cartel blogging
Ready to stop managing your blog and start ranking?
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