Google-owned, left behind for SEO
Blogger is free and has 100% uptime on Google's infrastructure. But the platform hasn't evolved for modern search. Dated templates, no structured data, 40-55 Lighthouse scores. When professional content marketing is your goal, Blogger's limitations hold you back.
No credit card required.
Trusted by YC startups to established enterprises
Loved by growth-focused teams
The irony of Google's forgotten blog platform
Blogger doesn't follow Google's own SEO best practices. No Core Web Vitals optimization. No structured data. No modern protocols.
Dated templates hurt rankings
Blogger templates are stuck in 2010. Poor mobile optimization, slow page loads, and legacy code drag down Core Web Vitals scores.
No modern SEO features
No automatic structured data. No IndexNow. No LLMs.txt. Blogger hasn't evolved with search best practices in over a decade.
Looks amateur, ranks accordingly
Dated design signals low quality to both visitors and search engines. Professional content deserves professional presentation.
Google's forgotten blog platform
Blogger (Blogspot) launched in 1999 and was acquired by Google in 2003. For years, it was a popular free blogging platform. But Google stopped meaningful development around 2015.
The result is a platform that looks and performs like it's from 2010. Because, effectively, it is.
What Blogger doesn't support
- •Core Web Vitals optimization – Templates use legacy code that drags down performance
- •Automatic structured data – No JSON-LD schemas for Article, FAQ, or Breadcrumb
- •IndexNow protocol – Despite Google being part of the initiative
- •LLMs.txt for AI search – Not optimized for ChatGPT or Perplexity discovery
- •Modern image optimization – No WebP, no lazy loading, no responsive srcsets
- •Responsive templates – Mobile optimization is rudimentary at best
Timeline of neglect: The last major Blogger update was a minor redesign in 2020. Before that? Barely anything since 2015. Meanwhile, Google's own search algorithms have added requirements for mobile-first indexing, Core Web Vitals, structured data, and more.
If Google isn't investing in Blogger's SEO, why should you?
Note: Blogger works fine for personal journals and hobby blogs where traffic and professional appearance don't matter. For businesses using content marketing to drive growth, the platform is a competitive disadvantage.
Blogger vs. Modern Blog SEO Platform
| Feature | Superblog | Blogger |
|---|---|---|
| Lighthouse score | 90+ | 40-55 |
| Mobile optimization | Responsive by default | Dated templates |
| JSON-LD schemas | Auto (Article, FAQ, Breadcrumb) | |
| IndexNow | ||
| LLMs.txt | ||
| Image optimization | Auto WebP, lazy load | None |
| Modern editor | Rich blocks, embeds, markdown | Basic HTML editor |
| CDN | 200+ locations | Google infrastructure |
| Custom domain SEO | yoursite.com/blog | Custom domain or blogspot.com |
| Professional appearance | Modern templates | Dated templates |
You can focus on writing
instead of fixing
Superblog provides optimized UI, CMS, hosting, SEO, security, marketing tools, and performance out of the box.
Modern SEO features Blogger doesn't offer
Purpose-built tools for professional content marketing
90+ Lighthouse scores
Core Web Vitals passing by default. Fast pages rank higher, and Superblog delivers speed automatically.
Auto JSON-LD schemas
Article, FAQ, Breadcrumb, and Organization schemas added to every post. No coding required.
IndexNow protocol
Instant indexing with Bing, Yandex, Seznam. Your posts get discovered in minutes, not days.
LLMs.txt for AI search
Optimized for ChatGPT, Perplexity, and AI search tools from day one. Future-proof your content discovery.
Modern, professional templates
Responsive design, fast loading, and clean aesthetics that signal quality to readers and search engines.
Rich content editor
Markdown support, embed blocks, FAQ schemas, code snippets. Create engaging content without HTML knowledge.
Performance that Blogger can't deliver
Fast pages rank higher. Superblog delivers 90+ Lighthouse scores automatically.
Teams using Superblog
Guaranteed Lighthouse score
Uptime guaranteed
First Contentful Paint
Loved by
growth teams
200+ companies use Superblog to publish content that ranks. From startups to enterprises, teams choose us for speed, SEO, and zero maintenance.
Read Case Studies
Was looking for a tool which could optimize SEO from a technical standpoint, so we could focus our efforts on writing good content. Superblog is perfect for this.
Really impressed with how fast it was to get a blog running on my domain. Which meant more time for writing.
We've been using Superblog for about 6 months now. Getting a blog up and running has never been easier. I just can't go back to WordPress after this.
Just found Superblog looking for a quick SEO optimized, fast loading alternative to WordPress. Looks super awesome!
Just got Superblog up and running. Simple, yes. But so fast. Love that the editor is SEO focused.
If you want top of class optimization for SEO and performance, I would suggest Superblog.
Superblog has made it easy for us to launch and run a blog. It does most of the heavy lifting that can supercharge your blog.
A perfect and super easy platform for running your blogs. It has a very clean UI and is SEO friendly. Highly recommended.
Migrate from Blogger in under 10 minutes
Export your Blogger posts. Import to Superblog with one click. Set up redirects to preserve SEO equity. From $29/month with features Blogger will never add.
Common Blogger SEO questions
Ready to stop managing your blog and start ranking?
Join 200+ teams who escaped WordPress
Free for 7 Days • No credit card • Cancel anytime