Ghost blog SEO: 70% there, not 100%
Ghost delivers clean code and decent SEO basics. But limited schemas, no IndexNow, no LLMs.txt, and subdomain-only hosting hold back competitive rankings.
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Loved by growth-focused teams
Where Ghost hits its SEO ceiling
Good foundations. Missing the advanced features that separate page 2 from page 1.
Limited schema support
Ghost outputs basic Article schema only. No FAQ blocks. No Breadcrumb schema. No Organization schema. For competitive keywords, structured data matters.
Self-hosting overhead or expensive managed
Self-host Ghost and you're managing servers, SSL, backups, updates. Use Ghost(Pro) and pay $25-199/month. Both options add complexity or cost.
Subdomain-only hosting
Ghost needs its own domain or subdomain. No subdirectory hosting (yoursite.com/blog) means split domain authority. Hurts SEO for competitive niches.
Ghost's SEO ceiling
What Ghost does well—and where dedicated SEO platforms pull ahead
What Ghost does well
- ✓Clean markup: Semantic HTML5, no bloated divs
- ✓Meta management: Built-in meta titles, descriptions, canonical URLs
- ✓Basic structured data: Article schema with author, date, headline
- ✓XML sitemaps: Auto-generated, updated on publish
- ✓Good performance: Better than WordPress out of box
- ✓Newsletter focus: Best-in-class email distribution
Where Ghost falls short
- ✗Limited schemas: No FAQ, Breadcrumb, Organization markup
- ✗No IndexNow: Can't instantly notify Bing/Yandex of new content
- ✗No LLMs.txt: Missing AI training attribution file
- ✗Subdomain only: Can't host at yoursite.com/blog (splits domain authority)
- ✗No auto image optimization: No WebP conversion or lazy loading
- ✗No multilingual support: No hreflang tags for international SEO
The 70% problem
Ghost handles the fundamentals: clean code, meta tags, basic schemas. That gets you 70% of the way to good SEO.
The last 30%—advanced structured data, instant indexing protocols, multilingual support, subdirectory hosting—separates page 2 from page 1 rankings in competitive niches.
Ghost is optimized for newsletters with decent SEO. Dedicated SEO platforms prioritize rankings above all else.
Ghost is great for:
- • Newsletter-driven publications
- • Membership sites
- • Content where email > search
- • Publishers who want clean, simple software
Dedicated SEO platforms for:
- • Organic acquisition as primary growth channel
- • Competitive keyword targets
- • Subdirectory hosting requirements
- • Companies prioritizing search visibility
Superblog vs Ghost
Side-by-side SEO feature comparison
| Feature | Superblog | Ghost |
|---|---|---|
| Meta title/description | ||
| JSON-LD Article schema | Basic only | |
| FAQ schema blocks | ||
| Breadcrumb schema | ||
| IndexNow protocol | ||
| LLMs.txt support | ||
| Auto image optimization | ||
| Multilingual SEO | 37 languages | |
| Subdirectory hosting | yoursite.com/blog | Subdomain only |
| Managed hosting | From $29/mo | $25-199/mo (Ghost Pro) |
You can focus on writing
instead of fixing
Superblog provides optimized UI, CMS, hosting, SEO, security, marketing tools, and performance out of the box.
SEO features Ghost is missing
Built-in from day one. No configuration required.
Advanced JSON-LD schemas
Article, FAQ, Organization, Breadcrumb schemas automatically. FAQ blocks create structured Question/Answer markup. Ghost stops at basic Article.
IndexNow + LLMs.txt
Submit URLs to Bing, Yandex, Seznam instantly with IndexNow. Generate LLMs.txt for AI training attribution. Ghost has neither.
Subdirectory hosting for SEO
Host at yoursite.com/blog to consolidate domain authority. Ghost requires subdomain or separate domain, splitting SEO equity.
Multilingual SEO with hreflang
Publish in 37 languages with automatic hreflang tags for international targeting. Ghost has no multilingual support built-in.
Auto image optimization
WebP conversion, lazy loading, responsive sizing. Ghost serves images as-is—no automatic optimization or WebP support.
Fully managed at $29/month
No servers to manage. No SSL renewals. No backup scripts. Ghost(Pro) starts at $25/month but scales to $199/month quickly.
Built for rankings
Performance metrics that matter for search visibility
Teams using Superblog
Guaranteed Lighthouse score
Uptime guaranteed
First Contentful Paint
Loved by
growth teams
200+ companies use Superblog to publish content that ranks. From startups to enterprises, teams choose us for speed, SEO, and zero maintenance.
Read Case Studies
Was looking for a tool which could optimize SEO from a technical standpoint, so we could focus our efforts on writing good content. Superblog is perfect for this.
Really impressed with how fast it was to get a blog running on my domain. Which meant more time for writing.
We've been using Superblog for about 6 months now. Getting a blog up and running has never been easier. I just can't go back to WordPress after this.
Just found Superblog looking for a quick SEO optimized, fast loading alternative to WordPress. Looks super awesome!
Just got Superblog up and running. Simple, yes. But so fast. Love that the editor is SEO focused.
If you want top of class optimization for SEO and performance, I would suggest Superblog.
Superblog has made it easy for us to launch and run a blog. It does most of the heavy lifting that can supercharge your blog.
A perfect and super easy platform for running your blogs. It has a very clean UI and is SEO friendly. Highly recommended.
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