Site setup

Once · 0/8

Connect Google Search Console and submit your XML sitemapSearch Console is ground truth for indexing and rankings. Submit the sitemap once; every future page joins automatically.
Confirm the site is indexableNo stray noindex tags on money pages, robots.txt not blocking key paths. One wrong line here silently caps everything else.
Put the blog on your main domainyoursite.com/blog shares your domain authority with every article. A separate domain starts SEO from zero.
Force HTTPS with redirects from http and www variantsOne canonical protocol and host. Every variant should 301 to it.
Verify canonical tags sitewideEach page should self-canonicalize. A global canonical pointing everywhere to the homepage tells Google every page is a duplicate.
Baseline your Core Web Vitals on mobileRun PageSpeed Insights on your key templates. Fix the architecture now, not per-page later.
Install analyticsYou need to see which pages drive signups, not just visits. Privacy-friendly tools work without consent banners.
Publish Organization schema and consistent brand factsSame name, logo, and description across your site, LinkedIn, and directories. Machines recommend brands they can describe.

Every new page

Per page · 0/12

Monthly · 0/6

Rewrite titles on pages with impressions but weak clicksSearch Console: filter queries at position 5-15 with low CTR. A better title is the cheapest ranking win available.
Review "Crawled - currently not indexed" in Search ConsoleThin or duplicative pages stuck there should be improved, merged, or removed.
Update one or two aging postsRefresh data, add missing sections, fix dated screenshots. Freshness compounds on pages that already rank.
Link from this month’s new posts back to money pagesEvery publish is a chance to strengthen the pages that convert.
Check Core Web Vitals for regressionsOne heavy embed or unoptimized hero image can drag a template from green to red.
Log non-branded clicks as your headline numberBranded search measures your marketing; non-branded search measures your SEO. Track the trend, not the day.

Quarterly · 0/5

Re-run keyword research and climb the next difficulty rungAuthority you earned this quarter makes keywords viable that were out of reach last quarter.
Prune or merge pages with zero impressions after 6+ monthsDead weight dilutes crawl attention and topical focus. Merge overlapping pages; redirect removed ones.
Review which pages earned links, and make more like themTemplates, data, and tools usually win. Double down on the formats your audience actually cites.
Re-check the SERPs for your money keywordsFormats shift: a keyword that wanted a guide last year may want a tool or a comparison now. AI Overviews change click patterns too.
Sweep for broken links, redirect chains, and orphan pagesA quarterly crawl with any site audit tool catches the rot before it spreads.