SEO is more than backlinks. SEO is more than domain authority. It is a function of 200+ parameters.
Why should a search engine prefer your website to other websites?
If you answer this question, you will be able to understand SEO properly. These are the crucial factors that need to be taken care of, for a better ranking in Google Search.
- Content Quality
- Content Frequency
- Page Speed
- Readability
- User Experience
If your website or blog is performing extremely well in these 5 pillars, then you should be performing well in the Google search. Make sure to form a good content strategy around the topics and keywords that you want to rank.
Pagespeed is a direct ranking factor in the Google search ranking algorithm
You should check your website or blog's speed using google's official audit tool. In addition to speed, this tool will show you how your site is performing in various factors. These are called Core Web Vitals.
Go ahead and test your website or blog here: https://web.dev/measure
You need to score as high as possible in this audit. Once your website is following all the guidelines and performing well in the five pillars mentioned above, you got most of the SEO right.
How to optimize your blog or website for high Pagespeed and Core Web Vitals score?
There are a number of site audit tools online. We prefer the official Google Audit tool and GTMetrix (also, based on Google Lighthouse). These two tools will check your site for a number of factors and lay out the results in front of you.
They also provide a detailed report of the errors, problems, optimization areas, and tips on how to fix them. You need to fix them one by one. Check the samples below.
Google Core Web Vitals suggestions
GTMetrix Suggestions
You can hire an expert to fix them or do it by yourself if you are well-versed with tech.
What if you don't want to spend so much money or time?
If you are running a blog, then you are in for a surprise. You can check out the superblog. Superblog is a blazing fast alternative to WordPress and Medium with auto-SEO capabilities. Your blog automatically fixes the above errors and you will always score 95+. All, this without spending anything on tech or a huge amount of time configuring servers.
Go ahead and see some sample superblogs here:
Made with Superblog