Many people ask:
Why Superblog?
Why Superblog over other platforms like WordPress, Webflow, Framer, etc?
I'm Sai Krishna, the founder of Superblog. I have built multiple products that scaled to tens of millions of users with only SEO and ASO. Now I'm building a blogging platform to help others grow organically.
I am going to answer the "Why" once and for all. This is not a sales pitch with gimmicky numbers, vague terminology, and hooks.
What is Superblog?
Superblog is a blogging platform built with B2B and B2C companies in mind. And especially for those focused on growth through content marketing, SEO, and organic traffic. Superblog is automatically optimized for Speed, SEO, Design, Lead Generation, CTAs, and Conversions. Superblog will score 90+ (on average) in Google's Core Web Vitals and Lighthouse audit. All these are great signals for ranking well on search engines and AI chatbots.
It means you can focus on writing content instead of spending time on setup, optimization, maintenance, design, CTA forms and buttons, and where to place popups for maximum conversions. You will never need to look for plugins, extensions, and themes. Superblog is functional, beautiful, and just works out of the box. Even font spacing, content width, font, line heights, speed, and readability are part of SEO because all such factors (more than 200 minute details) contribute directly to time spent on page which in turn is a great signal for ranking.
Superblog is built for blogs, not landing pages. You can keep using your WordPress, Webflow, Framer, React, NextJS, Wix, Squarespace, or any other custom tech for your landing page and still use Superblog for your blog.
The image below clearly explains how Superblog helps you in your ranking process.
What does Superblog look like?
Superblog is designed for conversions. It looks like a book. It is meant to provide a beautiful reading experience for the reader.
Better reading experience = More conversions.
It does come in black.
And wait, you can customize Superblog to your heart's desire.
You can look at more examples here: https://superblog.ai/showcase
Superblog dashboard
Not a brag but look at this gorgeous dashboard to write blog posts. I love it. I built it for myself. I love to look at well-designed software. It is almost cute. But hey, I designed it, I might be biased. Why don't you be the judge? You must have used enough dashboards to write blog posts.
Superblog gives you real-time tips when writing a blog post. The goal is to add more tips to make the writer produce SEO-focused content.
What features does Superblog have?
Everything that you require to run your business blog without having to install 25 different plugins is built into the platform.
- Connect your custom domain
- Subdomain or subdirectory (your landing page can be of any technology, you can use superblog for your blog)
- Privacy-friendly Analytics
- Team Members & Roles
- Lead Generation (forms, CTAs, popups) with webhooks support
- Automatic image compression
- Automatic sitemaps
- Automatic on-page and technical SEO optimization
- Create posts from Google Docs, Notion, Markdown files, and HTML files
- You can even bulk-import posts using spreadsheets and zip files
- Automatic schema markups (json+ld)
- Schedule posts
- Zapier integration for custom automation
- Custom CSS and JS support
- Secure out of the box
- Scalability out of the box (superblog is JAMStack and hence no server and database are required to manage in the event of a viral post)
- AI Helper (more about this later)
- API access (self-serve)
- And many more features that are required to make your blogging journey easier
WordPress vs Superblog
WordPress was started as a blogging CMS but we all know that WordPress has evolved into a complex engine to build anything related to the web. In that journey, the main use case of blogging is no longer the primary goal.
With WordPress, you need to
- Setup the server
- Install the WordPress
- Setup your blogging cms by installing themes, plugins, and security measures.
- Optimize the theme
- Optimize the server if the site becomes slow (which WILL happen eventually)
- Optimize the layout for conversions
- Optimize it for Google's Lighthouse and Core Web Vitals.
And this is a constant grind. Many users are fed up with constant malware attacks and plugin vulnerabilities on their WordPress sites.
With Superblog, you literally don't have to deal with all those headaches. If you are interested, there is a detailed article written on WordPress vs Superblog.
What about other website builders?
Do you mean like Webflow, Wix, Framer, etc? Well, they are good tools to build a website. A website! And that is about it.
Imagine you are using Webflow for blogging and you need to schedule a blog post. What are you going to do? Look for third-party integrations? What about schema markup (which is very crucial for SEO)? What about importing blog posts from Google Docs/Markdown files? What about image compression? What about lead generation tools? What if you need to restrict certain email leads based on a pattern/regex?
There are at least 50 such features you might need for an SEO blog. That's where Superblog shines. It is built for blogging! Many customers migrated from Webflow, Wix, Framer, etc. to Superblog because they outgrew the CMS those website builders have, they needed a platform built for blogging at scale.
How easy it is to migrate to Superblog?
It is surprisingly easy to move to Superblog. In just a few clicks, your blog posts, categories, tags, and images are migrated to Superblog.
For WordPress, you just give the blog address. For Webflow, give your API key. Custom CMS? No worry, just export them into a json/zip file and import them all in one shot. Look at all the possible ways to migrate to Superblog in the below image.
What about migrating out of Superblog?
it is even more simple. Just the click "Export complete data" button and all your blog data is downloaded into a JSON file. You can then use that data to import your content into any platform.
I even published a video tutorial on how to migrate from Superblog to WordPress. You can use a similar approach to move your blog from superblog to any platform.
Who else uses Superblog?
I'm glad you asked that question. I can't wait to brag about my customers. Starting with the IPO-Decacorn, Swiggy from India to the car-sharing platform, Drivemate of Australia to YC-startup Rendalomaq from Chile, some of the biggest brands on the Internet use Superblog. B2B, B2C, E-Commerce, D2C, Marketplaces, AI tools, Cloud Platforms, Fintech apps, and even Individuals are a part of the Superblog Federation.
What does Superblog NOT have?
Well, we can't have all the good things in life. This is something I learned pretty early in life. I'm sorry, I digress.
The only feature requested by some of my customers is the Newsletter feature. But that is a conscious choice I made. Instead, superblog has a "Lead generation" feature to collect emails, phone numbers, and other custom data from blog visitors. Because, positioning the form to collect a lead has a better conversion rate than positioning the form for collecting subscribers to a newsletter. And businesses need leads.
So, if you have to run a newsletter to send emails to those leads you can download the leads from Superblog dashboard in a CSV file or connect to your CRM via webhooks and use a third-party tool. On the other hand, If you are truly looking to build a newsletter then Substack or Beehiiv are better options. Those products are built to optimize conversions for newsletter subscribers.
End of the day, choose the right product for the right job.
What about the AI factor?
AI content is generic, shallow, and bland. Superblog does not support full-blown AI-written articles. But AI is still a great copilot. So, Superblog developed the AI Helper.
AI helper generates an SEO-optimized outline that contains H1 (post title), H2 (headings), and H3 (subheadings). It also tells you what to write. That way your time to publish a blog post is reduced drastically. And it really helps that Superblog is aware of your existing blog posts and product information. This is the advantage of using an end-to-end platform.
You can see the below video for the keyword-to-blog post outline generation process. In addition to AI helper, superblog is going to launch many built-in AI features to become the true SEO copilot.
Pricing
Superblog starts at $49/mo. There is a SUPER plan for $99/mo. Both the plans come with a 100,000/mo pageviews limit. If you cross the limit for two months consecutively, you will be asked to a custom plan. If you cross the limit occasionally (maybe your post went viral), we won't bother you. Your Superblog keeps functioning, that's the whole point of Superblog. It gets out of your way so that you can focus on your business.
Superblog is free for recognized open-source projects, climate-change enthusiasts, and non-profits (basic plan). You can learn more about pricing here. There are no discounts available. There are no Black Friday or Cyber Monday deals. I believe running such limited-time schemes is disrespectful to my customers who pay in full. If you plan to buy multiple Superblog subscriptions, then there is a bulk discount. Also, if you are an agency, there is an agency plan.
More Information
Even though I took a lot of time to write this blog post, I might be missing a few things here and there. Or you might need more info on other topics like configuration, refunds, or anything else really. You can refer to the landing page, FAQS, case studies, and documentation.
All the information you need to make a decision to purchase Superblog or not is already present online. Superblog is completely self-serve!
Conclusion
If you need a blazing-fast, auto-SEO blogging platform then choose Superblog. You can focus on content instead of setup, maintenance, and optimization.
I hope this article serves as me doing a personal demo because I don't believe in personal sales demos. $99/mo SaaS should be self-serve and product-led. That way we can keep costs low and focus more on customers' needs and the product itself.
