Follow the SEO best practices

The Best practices panel on the left of the editor checks your post for SEO as you write. It shows how many checks pass, such as 9 of 12 done, and lists the ones still to fix.

The checks are guidance, not rules. A post that misses some can still rank well, and you can publish it at any time.

The Best practices panel showing 6 of 12 checks done and one to fix

The checks

Section	Check	Target
Title and slug	Title words	8 to 12 words
Title and slug	Slug length	10 to 60 characters
Title and slug	Meta description	Set, and up to 160 characters
Body	Content words	At least 800 words
Body	Sections (H2)	At least 2
Body	Subsections (H3)	At least 1
Links and images	Images	At least 2
Links and images	Images with no alt text	None
Links and images	Internal links	At least 1
Links and images	Links with no text	None
Tags	Tags	2 to 5
FAQs	FAQs	At least 3

Fix the common ones

Images with no alt text: click the image, and fill in Alt text, or click Describe with AI.
Internal links: click Add links next to the check. See Add internal links.
Links with no text: the panel lists each empty link with the text around it. Give each one words to click on, or remove it. Screen readers and search engines cannot tell where an empty link goes.
Meta description: set one in the post's settings. Search engines show it under your title.
Tags: add tags in the post's settings. See Tags.
FAQs: add questions and answers in the post's settings. See Change a post's settings.

Search preview

The panel also shows how the post may look in Google: its title, URL and description, with each one's length. When the description is taken from your content, it says so.