Receive leads with a webhook

Dashboard > Leads > Configure Form, Popup or Sidebar > Webhook URL

When a reader submits a lead form, Superblog can send the lead straight to your own endpoint. It is on the SUPER plan.

Set it up

Go to Leads and open Configure Form, Configure Popup or Configure Sidebar.
Enter your Webhook URL. It must be a public https address.
Optionally enter a Webhook Bearer Token. Superblog sends it in the Authorization header, so your endpoint can check the request came from your blog.
Save, and deploy.

The request

Superblog sends a POST request with a JSON body:

{
  "lead": {
    "email": "reader@example.com",
    "postTitle": "How to brew the perfect pour-over at home",
    "postTags": ["pour-over", "recipes"],
    "postCategory": "Brewing guides",
    "capturedAt": "2026-11-06T10:15:00.000Z",
    "type": "main",
    "customFieldsData": { "Company": "Acme Coffee" }
  }
}

Field	What it holds
`email`	What the reader entered. For a phone number form, the phone number.
`postTitle`	The post the lead came from, or `Home Page`.
`postTags`	That post's tags.
`postCategory`	That post's category.
`capturedAt`	When the lead was captured, as an ISO 8601 timestamp in UTC.
`type`	Where it was captured: `main` for the form under posts, `popup` or `sidebar`.
`customFieldsData`	Your custom field names, each with the reader's answer. `null` when you have no custom fields.

Your endpoint should answer quickly with a 2xx status. Superblog sends each lead once and does not retry.

Every lead is also kept on the Leads page, so a failed delivery never loses one. To connect a tool without writing code, use Zapier.