How AlgoTest's Content Team Took Over Publishing and Reached 198K Blog Readers

At a glance

Company: AlgoTest (YC S22)
Industry: Fintech, trading technology
Website:https://algotest.in/
Blog:https://algotest.in/blog/ (hosted on the main domain)
LinkedIn:https://www.linkedin.com/company/algotest/
Current plan: Pro (upgraded from Basic)
Since the move: 198K unique visitors, 280K page views

Who AlgoTest Is

AlgoTest is a trading platform that helps Indian retail traders test a strategy before putting real money behind it. Traders can try ideas on historical data, practise in live market conditions, and automate their trades through their broker.

The company is backed by Y Combinator and serves over 35,000 traders. Its tools include an options backtester, a strategy builder, an options simulator, crypto trading, and a marketplace of strategies created by SEBI-registered Research Analysts.

AlgoTest also integrates with 60+ brokers, so traders can run their strategies with the broker they already use.

Before Superblog: Every Post Needed an Engineer

AlgoTest used to host its blog on its own infrastructure. The setup worked, but it tied every post to the engineering team.

A finished draft could not go live until a developer uploaded and deployed it. Small SEO fixes, like editing a meta title or changing a URL, went into the same queue.

For a company building trading technology, engineering hours are precious. Spending them on blog uploads was not a good use of anyone's time.

After the Move: The Content Team Owns the Blog

Moving to Superblog put the whole publishing process in the hands of the content team. Writers now create, optimise and publish posts on their own, and engineers stay focused on the trading platform.

Here is what the team relies on most:

• The editor is clean and simple, so a finished draft becomes a live post in minutes.

• Superblog sets meta tags, canonical URLs and schema automatically, and the team can adjust any of them for a single post from inside the editor.

• FAQs get FAQ schema automatically.

• The team can easily add 301 redirects from the dashboard settings whenever a post is merged, refreshed or moved to a new URL.

• CTA callouts inside posts point readers toward AlgoTest's free sign-up, and lead forms can be set for the whole blog or tailored to a single post.

• Built-in analytics show where readers come from, and every lead appears in the dashboard along with the post it came from.

• The blog lives at algotest.in/blog, so every backlink it earns also strengthens the main AlgoTest domain.

What the Content Team Thinks

AlgoTest's Head of Content has worked on several CMS platforms over the years. Of all of them, Superblog has been the easiest to run.

"Most CMSs make you work hard for basic SEO control. You either install one more plugin or raise one more ticket. On Superblog, redirects, schema, CTAs and SEO settings are all in one clean dashboard. It's the easiest CMS I have worked on, and it lets our team spend its time on content that ranks, not on the platform."

Manali, Head of Content, AlgoTest

Support: Quick Answers and Honest Advice

• Questions sent to the Superblog team get quick, clear replies within minutes.

• Sai Krishna, Superblog's founder, gets involved personally, including advice on which template would suit AlgoTest's blog best.

• The advice is practical and grounded in SEO rather than generic help-desk replies.

This level of support is the main reason AlgoTest upgraded from the Basic plan to Pro.

The Numbers Since Switching

Since moving to Superblog, the AlgoTest blog has reached 198,000 unique visitors. Monthly readers have more than doubled, growing from about 8,000 to around 18,000.

AI search has also become a new way for traders to find the blog. ChatGPT, Perplexity and Gemini have together sent about 4,600 visitors, which shows AlgoTest's content is being picked up in AI-generated answers.

The Takeaway

For AlgoTest, the blog is a core channel for reaching traders. Moving to Superblog gave the content team full control of it, and the growth since then shows what that control makes possible.

If your blog still waits in an engineering queue before every post goes live, Superblog is worth a look.